Avail Intelligence

Survey: 8 in 10 Ignore Music Critics; Web, Friends More Reliable

Authored by Mark Hefflinger on July 8, 2008 - 9:40am.

Malmo, Sweden - A recent survey found that nearly eight in ten consumers don't put much stock in the opinions of professional music reviews, preferring instead to seek recommendations from online music stores or social networking applications (40%) or friends, family and other shoppers (41%).