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DMW Vlog: Jeff Gomez on Creating Transmedia Experiences

Authored by Jay Baage on July 11, 2009 - 10:36am.

Los Angeles - Jeff Gomez, CEO, Starlight Runner Entertainment, is an expert at transmedia storytelling, incubating new entertainment properties, strategic planning and production for cross-platform implementation. He has worked on Disney's Pirates of the Caribbean, Microsoft's Halo, James Cameron's Avatar, Hasbro's Transformers, Mattel's Hot Wheels and Coca-Cola's Happiness Factory. In this exclusive DMW interview at the Nordic Lounge during E 3 Expo, he explains what a transmedia experience is and how these new experiences will transform the entertainment business, both from a creative and a business perspective.

Nickelodeon Adds New Features to "Avatar" Series Website

Authored by Mark Hefflinger on January 23, 2007 - 1:42pm.

New York - Viacom's Nickelodeon children's network said on Tuesday it will launch several online features to complement its animated TV series, "Avatar: The Last Airbender." An animated online comic book from the series' creators, online game event, and new Avatar shorts will be added to a dedicated site. Kids can watch the show on Saturdays and use cheats announced on-air to unlock online animated shorts, as well as new levels in an online game.