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Why Eons.com, the New Online Community for Boomers 50+, Stands Out

Authored by Rohit Bhargava on August 3, 2006 - 11:21am.
Several weeks ago, I had the chance to speak with Jeff Taylor (founder of Monster.com) about Eons.com, his latest venture launching today.  The site is targeted to the increasingly influential group of boomers aged 50+ who are now either contemplating retirement or engaged in "active retirement."  Aside from the new advertising opportunities the site offers, there are many choices from an interface point of view that just strike me as smart and unique from other sites in the market.  Jeff has a keen understanding for his target market, and though he joked in our meeting at BuzzAgent about finally being one of the younger guys) in his team, this understanding of his target market shines through in the design and content on Eons.com.
tags: Internet | Marketing | Advertising | Social Networking | Eons.com | Baby Boomers |