Beijing - Baidu.com, the top search engine in China, announced this week that it has partnered with independent Chinese record label Rock Music Group, to create a free, ad-supported streaming music service. The two companies will share revenue generated from advertising, and plan to explore other potential ad-supported online music ventures.

Beijing - Major record label EMI Music announced on Tuesday that it has partnered with Baidu.com, China's largest search engine, to launch an ad-supported online music streaming service in China.