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Digital Media and the Live Music Experience

Authored by Mark Hefflinger on October 6, 2006 - 9:19am.

From Digital Music Forum West 2006: Moderator Kelli Richards, a digital music veteran who currently serves as President and CEO of her own company, The All Access Group, promptly re-named this Digital Music Forum panel "The Concert of the Future." Much of the discussion centered on how the companies represented are trying to generate additional value (for fans, artists and themselves) from an ephemeral experience -- going to a concert. The consensus was there are many trails yet to be blazed in efforts to help artists better connect with, and maintain interactive relationships with fans, as well as get their music to both hardcore and potential new fans through new channels and new technologies.