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Dr. Dre, HP Collaborating on Premium Digital Music Line

Authored by Mark Hefflinger on August 12, 2009 - 8:03pm.
San Francisco - HP (NYSE: HPQ) is preparing to launch a line of high-end laptops, headphones and software endorsed by hip-hop icon Dr. Dre, CNET News.com reported. Interscope Records chairman Jimmy Iovine confirmed that he and Dr. Dre were working with HP on "Beats by Dr. Dre," which aims to market high-quality sound to the mass market. "I just want our product to sound better," Iovine told CNET. "The record business committed many, many mistakes in the last 10 years, and I'm right in there. One of them was letting its product get degraded."

tags: Marketing | Music | HP | Interscope Records | Jimmy Iovine | Dr. Dre | Beats by Dr Dre |