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Dove's Evolution of Beauty Campaign Goes Viral on YouTube

Authored by Rohit Bhargava on October 20, 2006 - 11:32am.
Dove's Campaign for Real Beauty has been one of the most talked about campaigns of the year, earning praise from people in the advertising world, as well as from real consumers for representing something different to the typical fashion advertising. By focusing on the distorted perception of beauty that much of the fashion industry is guilty of promoting, Dove successfully separated it's brand from that category and made it stand for something different and something real.
tags: Video | Marketing | Campaigns | Advertising | Brands | YouTube | Retail | Beauty | Dove |