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Miller Beer, NFL Team Up to Localize Sites

Authored by Peter Krasilovsky on January 4, 2007 - 9:56am.
I’m a little late on this, as we approach the football playoffs, but Miller Beer has been targeting local consumers this season by providing local team content and commentary on its MillerLite website, while linking to the teams’ websites. The Miller efforts is part of a broader tie-in with the NFL, wrapped around its Very Important Beer Drinker (V.I.B.) campaign.
tags: Sports | Internet | Marketing | Online Publishing | Brands | NFL | Football | Local | Miller | Beer |