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Buzz Watch: Adobe's New Hybrid Business Model For Monetizing Online Video

Authored by Jay Baage on April 9, 2008 - 5:46am.

Adobe is launching an application called the Adobe Media Player (AMP) today. It is interesting because it allows a new hybrid business model for monetizing online video. The basis is that the AMP platform is highly customizable. You can sell DRM? protected video content on the platform (like iTunes), but the AMP also supports banner advertising and all sorts of in-stream media (unlike iTunes). On the negative side, AMF doesn't allow you to transfer files to a portable device or a second computer (the DRM problem). Check out beet.tv's interview with Adobe's Laurel Reitman embedded above.
tags: Video | Marketing | Advertising | Adobe | Flash | Beet.tv | Business Models |

Interview with Scott Ross, Head of Marketing at Nielsen Online

Authored by Jay Baage on October 24, 2007 - 10:54am.

It was reported today that Google (NSDQ: GOOG) and The Nielsen Company are launching a new monitoring and analytics system to track television viewership. In this recent interview with BeetTV, Scott Ross, head of marketing for Nielsen, explains how his company is creating new products to more accurately track how many folks watch what. The interview provides good background information about today's announcement.
tags: Deals | Video | Metrics | Google | Nielsen | Beet.tv | Scott Ross |

Time Warner Investments Looking for Bargains in Online Video, Virtual Worlds

Authored by Jay Baage on September 19, 2007 - 2:54am.
Andrew Cleland, Executive Director of Time Warner Investments - the venture arm of the world's biggest media company - is long on investments in Online Video, Social Networks, Gaming, Virtual Worlds and Mobile. In a recent interview with Beet.tv and Tech Confidential he also explains why he is particularly interested in advertising services, management of video assets and search. Time Warner Investments seeks to acquire minority equity stakes in private companies, and targets an investment size of up to $25 million. Time Warner's latest acquisition was ScanScout last week. Watch the interview here.
tags: Games | Deals | Mobile | Internet | Video | Social Networking | Time Warner Investments | Beet.tv |