Toronto - Bell Canada on Wednesday announced the launch of what is says is the firs Canadian online video store to offer new release movies for sale on the same day they become available in retail stores. The Bell Video Store at launch offers more than 1,500 downloadable movies and TV shows for purchase or rental, from partners including Paramount Pictures, Corus Entertainment, Maple Pictures, Eros Entertainment and Image Entertainment. The Microsoft-based store is powered by ExtendMedia, and allows transfers to Microsoft-based portable players and the Xbox 360.