Bertelsmann's Arvato Mobile

Bertelsmann's Arvato Mobile Acquires U.K.-based Movota

Authored by Mark Hefflinger on September 27, 2005 - 7:25am.
Hamburg, Germany - Arvato Mobile, a unit of Bertelsmann that distributes mobile entertainment content, announced on Tuesday that it has acquired U.K.-based Movota, a developer of mobile-based TV and radio audience participation software. Financial details of the transaction were not disclosed. Movota will continue to operate out of its London offices. Hamburg-based Arvato said the deal will allow it to expand SMS interactive TV services to WAP and Java-based mobile technologies, allowing synchronized participation in TV quiz shows, opinion polls and interactive games.