Los Angeles - CBS Mobile (NYSE: CBS) has partnered with Qualcomm's MediaFLO USA to expand its mobile access to the reality series "Big Brother" to a real-time, 24/7 live feed of activity from inside the Big Brother house. The service will be available to Verizon Wireless subscribers who live in the 50 or so metropolitan areas currently covered by the FLO TV service.

Bill Tancer is a huge fan of American Idol, although I think that it’s using search data to predict the results that appeals to him more than the music itself. As he points out, the use of search data for such purposes is an art rather than a science, not least because a favourite contestant could throw it all away on the night with a poor performance.