Blizzard Entertainment

Blizzard's Wrath of the Lich King" Breaks PC Game Sales Record

Authored by Mark Hefflinger on November 20, 2008 - 2:01pm.

Irvine, Calif. - Activision's (NASD: ATVI) Blizzard Entertainment studio said on Thursday that the second expansion to its massively popular "World of Warcraft" online multiplayer game, "Wrath of the Lich King," has sold 2.8 million copies in its first 24 hours on sale -- making it the fastest-selling PC game of all time. The previous record of nearly 2.4 million copies was set last year by the game's previous expansion, "The Burning Crusade."

"World of Warcraft" Players Top 11 Million Worldwide

Authored by Mark Hefflinger on October 28, 2008 - 11:24am.

Irvine, Calif. - Video game publisher Blizzard Entertainment, which recently merged with Activision (NASD: ATVI), announced on Tuesday that its "World of Warcraft" massively multiplayer online game has now surpassed 11 million players worldwide. Blizzard plans to release its latest expansion, "Wrath of the Lich King," on Nov. 13. The game first debuted in 2004.

Activision Stockholders Approve Vivendi Games Merger

Authored by Mark Hefflinger on July 9, 2008 - 8:35am.

Santa Monica, Calif. - Video game publisher Activision (NASD: ATVI) has announced that its shareholders have approved its proposed $1.7 billion merger with Vivendi Games, with 92% voting in favor of the transaction.

"World of Warcraft" Hits 1 Million Concurrent Players in China

Authored by Mark Hefflinger on April 11, 2008 - 9:55am.

Shanghai - Chinese online game operator The9 said on Friday that Blizzard Entertainment's "World of Warcraft" massively multiplayer online game has achieved a record of 1 million concurrent players in China. The first expansion pack for the game, "The Burning Crusade," launched in mainland China on Sept. 6.

Blizzard's "World of Warcraft" Tops 10 Million Subscribers

Authored by Mark Hefflinger on January 22, 2008 - 1:51pm.

Irvine, Calif. - Vivendi's Blizzard Entertainment game publisher unit announced on Tuesday that its "World of Warcraft" massively multiplayer online roleplaying game now counts more than 10 million subscribers. The game launched in November 2004, and now counts 2 million subscribers in Europe, 2.5 million in North America and 5.5 million in Asia.

Vivendi Games, Activision to Merge in $18.9 Billion Deal

Authored by Mark Hefflinger on December 3, 2007 - 8:40am.

Santa Monica, Calif. - French media conglomerate Vivendi announced on Monday a deal with video game publisher Activision (NASD: ATVI), to combine its Vivendi Games unit with Activision to form a new company called Activision Blizzard, in a deal valued at $18.9 billion. Following the completion of the deal, Vivendi will hold a 52% stake in the combined company.

DirecTV Offers Free "World of Warcraft" Trial to New Subscribers

Authored by Mark Hefflinger on August 28, 2007 - 2:26pm.

El Segundo, Calif. - Satellite TV provider DirecTV on Tuesday announced a promotional partnership with Vivendi's Blizzard Entertainment, publisher of the popular "World of Warcraft" massively multiplayer online roleplaying game. Through Nov. 30, new DirecTV subscribers will be offered 11 free months of access to World of Warcraft. DirecTV also recently courted game-playing consumers with its deal to broadcast the Championship Gaming Series.

Blizzard's "World of Warcraft" Hits 9 Million Subscribers

Authored by Mark Hefflinger on July 24, 2007 - 3:43pm.

Irvine, Calif. - Vivendi's Blizzard Entertainment games studio announced on Tuesday that its massively multiplayer online game "World of Warcraft" has now surpassed nine million paying subscribers worldwide. The company added that its expects an influx of new and returning subscribers when Chinese distribution partner The9 launches the game's first expansion, "World of Warcraft: The Burning Crusade."

Buzz Watch: World of Warcraft VISA Credit Card

Authored by Jay Baage on May 8, 2007 - 10:04am.
Blizzard Entertainment, the California-based game developer and publisher, has struck a deal with First National Bank to release a World of Warcraft Visa card. Much like credit cards that offer frequent flyer miles for each dollar's worth of purchases, the new WOW Visa card will give players of the MMORPG free play time for their consumption with the card.

Blizzard Entertainment Adds Parental Controls to "World of Warcraft"

Authored by Mark Hefflinger on November 28, 2005 - 10:06am.
Los Angeles - Blizzard Entertainment, the game publishing unit of Vivendi Universal Games, announced that it has implemented parental controls into its popular "World of Warcraft" massively multiplayer online roleplaying game, which counts 4.5 million subscribers worldwide. Parents will be able to go online to set up a time schedule of when children can play the game. The family of a 13-year-old boy in China recently announced plans to sue Blizzard, claiming the boy was acting out a scene in a Blizzard title when he tragically jumped to his death.