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Arrival of the Bluetooth Billboard

Authored by Rohit Bhargava on August 29, 2006 - 10:11am.
The billboard is getting a makeover these days, as marketers get smarter about using the ultimate outdoor advertising vehicle to encourage more interaction with branded content.  CBS recently launched a billboard campaign in Grand Central Terminal train station in New York to promote several new shows in their fall lineup: "Shark," "Smith," "Jericho" and "The Class" -- and their top hit "CSI: Crime Scene Investigation" as well.  Passers by are asked to opt in as they walk past the billboard to download video trailers for the programs during their daily commutes.
tags: Mobile | Marketing | Advertising | Tech | Bluetooth | Mobile Marketing | Billboards | Bluecasting |