BrandXtend

Universal Music Taps Qualcomm for Mobile Content Delivery

Authored by Mark Hefflinger on May 30, 2008 - 11:02am.

New York - Universal Music Group said this week that it has tapped Qualcomm (NASD: QCOM) to launch a number of direct-to-consumer mobile content and services, which will be made available through its artist Web and WAP sites, CD packaging, and its GetMusic.com portal. UMG will use Qualcomm's BrandXtend service to deliver ringtones, video ringtones, wallpapers, artist updates and more.