Los Angeles - "Quarterlife," an original Web series co-produced by MySpace (NYSE: NWS), pulled in dismal ratings in its debut as an hour-long TV series on NBC (NYSE: GE), according to The Hollywood Reporter, marking the network's "worst time-period performance in the 10 p.m. hour in at least 17 years." The show averaged a 1.3 rating and 4 share among viewers ages 18 to 49, and just 3.1 million viewers. "The Web site traffic went up a huge amount and we continue to try new things and new models," NBC co-chair Ben Silverman told THR. "It's very inexpensive but we hoped for higher ratings." THR reports that the series will continue its six-episode run on NBC before moving to NBC Universal's Bravo cable network.

Los Angeles - NBC Universal's (NYSE: GE) Bravo cable TV network has ordered a pilot of "Hey Bitches," a "reality docusoap" that will feature 24-year-old YouTube personality William Sledd, whose "Ask a Gay Man" videos comment on fashion and pop culture, Variety reports. Sledd has already partnered with Bravo on a version of his YouTube video series for the network's OutzoneTV site.

New York - NBC Universal's Bravo cable TV network has announced its first-ever media acquisition, with the purchase of TV junkie website TelevisionWithoutPity.com.

Los Angeles - NBC Universal's Bravo cable TV network announced on Wednesday that it has tapped mobile content developer Motricity to create mobile applications for its "Top Chef" and "Top Design" series. Features will include live weekly votes where responses are posted on-air later in the program.