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Millennials Conference: “Cool” is Out…So what’s In?

Authored by Scott Goldberg on April 18, 2007 - 2:06pm.
Cool is Uncool From the Millennials Conference: The four-letter word of the day was “cool.”  In the first session, Brian Marr, managing director of The Wexley School for Girls, a marketing agency, made it known: Saying something is cool is the quickest way to make it uncool for today’s generation.
tags: Buzz | Millennials Conference | Brian Marr | Wexley School for Girls |