Broadcast Premiere

AOL to Air WB Pilot Online Before Broadcast Premiere

Authored by Mark Hefflinger on July 26, 2004 - 4:35am.

Dulles, Va.-- Marking the first time that a network program will air in its entirety online before its broadcast premiere, America Online said on Monday that The WB and Warner Bros. Television will team up with AOL Television to offer an advanced sneak preview of the new series, "Jack & Bobby," to AOL for Broadband subscribers. In the first week of the two-week promotion, kicking off in late August, AOL's broadband and dial-up subscribers will be able to watch an extended trailer of the show. The following week, AOL's broadband subscribers will be able to view the entire pilot episode. The show, follows the life of a single mother raising two sons, one of whom becomes the President of the United States.