Bruno

Buzz Watch: Sacha Baron Cohen's New Movie "Bruno" Has Online Appeal

Authored by Jay Baage on June 18, 2008 - 6:13am.

Sacha Baron Cohen will follow-up last year's success of Twentieth Century Fox’s "Borat" with another R-rated comedy based on a Cohen character from "The Ali G Show" namely the flamboyant fashion journalist "Bruno". This time it will be a Universal production (they won the bidding war, reportedly coughing up $42 million for the worldwide rights) and the release date is set to be May 15, 2009, making it a high-profile summer release. "Bruno" is an example of a controversial movie that will present traditional marketers with a challenge, but it has potentially huge online appeal. There is already an unauthorized (?) site set up with user-generated news, video and pics from the movie that you can find here. It will be very interesting to see Universal's approach to marketing this movie going forward...