Los Angeles - Virgin Mobile USA on Wednesday announced a ringtone promotion with fast food chain Burger King and Warner Music Group (NYSE: WMG), to create a "Virgin Mobile Ringtone Value Menu" that will offer a selection of ringtones for just $1 each. Artists whose songs are included in the promotion include Flo Rida, Mana, Buckcherry, Estelle and War.

Miami - Burger King on Friday announced a deal with Seattle-based mobile content provider Mobliss, which will create a mobile game for the fast food chain. The initial game currently in development will feature players "vying for the role of the King's protégé by facing challenges and progressing in the virtual world of a Burger King-themed city." The games, which will be promoted in restaurants and on packaging, are slated to launch in the spring of 2008.

London - Major record label EMI Music on Tuesday announced that it has partnered with Chicago-based digital music marketing agency VerveLife, on a promotion that will give away EMI artist song downloads free of digital rights management (DRM) to Burger King customers in the U.K. Unique codes included on Burger King products will lead consumers to a microsite where they may browse, sample and download a pre-paid track. "EMI's recent decision to drop DRM has had a hugely positive impact on our potential to collaborate with brands in order to offer consumers downloads that they can play across all digital music players," said Barney Wragg, global head of digital for EMI.