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DMW Vlog: PassAlong's Dave Jaworski on the New (Red) Music Service

Authored by Jay Baage on June 30, 2008 - 11:46am.

(RED), the charity organization started by U2 lead singer Bono, has announced plans to launch a $5 per month online music service that will feature original songs from participating artists. PassAlong Networks will power the music service for (RED). In this exclusive DMW Interview from the Digital Media Conference, PassAlong Network's CEO Dave Jaworski speaks about the service, the goals of the campaign and why PassAlong was chosen to power it and not Apple's iTunes.
tags: Marketing | Music | Charity | PassAlong Networks | Bono | (RED) | Business Model |