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BuzzAds as Content with Firebrand MondayAuthored by Jay Baage on January 31, 2008 - 11:33am.
The Super Bowl is one of few televised events that is "TiVo-proof" in the sense that people actually pay attention during commercial breaks in hopes of seeing the best, most creative commercials the ad industry can serve up. Firebrand is a website that people go to for the commercials. Actually, all they show is, in fact, commercials. In time for the Super Bowl, Firebrand has put together the video embedded above saluting the best of these commercials, past and present, as well as the famous icons that make them so memorable, and in many cases, a part of pop culture. Millennials Conference: “Cool” is Out…So what’s In?Authored by Scott Goldberg on April 18, 2007 - 2:06pm.
 From the Millennials Conference: The four-letter word of the day was “cool.” In the first session, Brian Marr, managing director of The Wexley School for Girls, a marketing agency, made it known: Saying something is cool is the quickest way to make it uncool for today’s generation.
Millennials Conference: YouTube, MySpace, Others Discuss Buzz in 2007Authored by Scott Goldberg on April 18, 2007 - 11:08am.
 From the Millennials Conference: Suzie Reider, head of advertising for YouTube, and J Scavo, GM of MySpace Records, sat on a panel today called “The New Mass Market of One: How to Build Buzz & Awareness with Social Networks, MMOGs, and Virtual Worlds.” Representing the virtual world category was Habbo Hotel’s Teemu Huuhtanen and Stardoll’s Mattias Miksche, and from the advertising and marketing world, Tommy Means of Mekanism.
Buzz Watch: Gossip Blogs are the New Guilty PleasureAuthored by Jay Baage on August 17, 2006 - 2:27pm.
 Celebrity blogs are getting a lot of hits these days. Just look at TMZ.com. The blog broke the story of Mel Gibson’s DUI arrest and anti-Semitic comments, which spread like wildfire over the Internet and into collective consciousness. The blog now reports getting over 10 million unique visitors daily.
BuzzWatch: World Series of Poker Finale is Multiplatform and Hot! UPDATEDAuthored by Jay Baage on August 10, 2006 - 8:46am.
 Friday morning, the largest single payout in live poker history – $12 million dollars – was securily in the hands of one grand champion, Jamie Gold. He beat out the other eight players at the final prestigious table in the World Series of Poker Championship at Rio Hotel and Casino in Las Vegas. Poker is a game that is easy to take multiplatform and find ways for the audience to interact, as well as get sponsors in on the action. And there are no signs that the poker craze is cooling off anytime soon. tags: Games | Sports | Internet | Video | Gambling | TV | Tournaments | Poker | World Series of Poker | Buzz |
Buzz Watch: Duran Duran’s Avatars To Perform Live In Online GameAuthored by Jay Baage on August 7, 2006 - 7:27am.
 The British cult band Duran Duran is scheduled to perform a live reunion concert within the online game “Second Life” next month. The concert will feature avatars created for the five original band members Simon Le Bon, John Taylor, Roger Taylor, Andy Taylor and Nick Rhodes. Duran Duran will be the first ever real-life band to hold an original concert inside a game, bridging the virtual and the real world in an interesting musical experiment.
Buzz Watch: Talladega Nights and Sacha Baron CohenAuthored by Jay Baage on August 4, 2006 - 11:20am.
 Will Farrell’s latest movie “ Talladega Nights: The Ballad of Ricky Bobby ”, that premiers today Friday, has gathered unusually good reviews for an outrageous comedy and is currently number 3 on the Yahoo! Buzz index for movies and moving up (+11% today). The Sony Pictures website has a feature that allows you to create your own movie poster, but as you can see, the result is so-so (maybe it’s because of my picture)… Buzz Watch: Lily Allen and Cansei de Ser SexyAuthored by Jay Baage on August 3, 2006 - 6:51am.
 Adored young British singer-songwriter Lily Allen, daughter of actor-comedian Keith Allen and film producer Alison Owen, has been signed by United Talent Agency (UTA). She is yet another success story that has MySpace to thank for, at least, part of her success.
tags: Internet | Marketing | Blogs | Social Networking | MySpace | Stats | EMI | Digital Music | Buzz | Lily Allen |
Buzz Watch: Mel Gibson’s Drunken Escapade Bad News For His CareerAuthored by Jay Baage on July 31, 2006 - 9:11am.
The blog search engine Technorati, which currently reports tracking 50 million blogs, lists Mel Gibson as the number one blog subject being searched on Monday. You can see in this graph how the interest in the actor increased over the weekend after it became known that Gibson was arrested in Malibu early on Friday for driving under the influence. Buzz Watch: Bobby BadfingersAuthored by Jay Baage on July 20, 2006 - 8:59am.
 How about this guy? If you did not catch “America’s Got Talent” on NBC yesterday, I’ll fill you in: Bobby Badfingers, born Bob von Merta, is a novelty performer whose claim to fame is that he can snap his fingers really, really fast. His act is basically him snapping his fingers and doing a little dance routine. Sounds bad? Yes, I know. But take a look at this clip. Bobby is something else. All three judges loved him, including Hasselhoff and that cranky Brittish fellow. And he is gathering buzz online. Just his name, “Bobby Badfingers". Genious.Buzz Watch: Beware of Pre-buzz BuzzAuthored by Jay Baage on July 19, 2006 - 10:34am.
 Check out this great article in Wednesday's LA Times about how the Internet has given people access to Big Media content before it is even in production. This kind of "pre-buzz" buzz, that the media companies do not control, is changing the dynamics of selling for example new network TV shows to advertisers. LA Times tells the story of pre-buzz buzz for NBC's much anticipated "Studio 60 on the Sunset Strip" starring Matthew Perry from "Friends" as well as Bradley Whitford and Amanda Peet.
Buzz Watch: Is Craig the Perfect 007?Authored by Jay Baage on July 17, 2006 - 8:04am.
 “My name is Bond. James Bond”. The James Bond franchise is one of the most recognized and lucrative in movie history. The next chapter will be written this year as the British actor Daniel Craig takes on the role of Bond from Pierce Brosnan in the coming movie “Casino Royale”. Now, is he the second coming of Connery or totally wrong for the part? Jay's Rhapsody Play ListAuthored by Jay Baage on July 14, 2006 - 10:03am.
 On Thursday this week Real Networks' online music subscription service Rhapsody announced a new service that allows subscribers to syndicate full-length songs and Internet radio stations directly into their websites and blogs.
Buzz Watch: Tommy Lee Rocks on the InternetAuthored by Jay Baage on July 10, 2006 - 10:28am.
 The TV ratings are in for the summer so far. Those who belived that the end of reality and talant competitions were over – think again. Led by the two hits of the summer, “America's Got Talent” and “So You Think You Can Dance”, Fox is the winner. CBS' “Rock Star: Supernova” was not so super at a third-place in the ratings for its time slot. However, if you look at the Buzz online, don’t count out the show just yet: It has been number one in the searches for TV shows on Yahoo and Tommy Lee is an old online favorite. A good website hoted by MSN does not hurt its chances either.
tags: Internet | Tech | TV | Fox | MSN | Ratings | Buzz | Tommy Lee | Rockstar Supernova | America's Got Talent |
Blonde Buzz Watch!Authored by Jay Baage on July 6, 2006 - 9:58am.
The PR-machine known as Paris Hilton just released the reggae influenced single “Stars are Blind”. It remains to be seen if it will fly off the shelves as fast as her X-rated home video. Another reality TV star skilled in the art of PR who just released a single is newly divorced Jessica Simpson. The single is called “A Public Affair” and sounds like early Madonna pop. For good or bad, expect to hear more from these ladies in the future. tags: Internet | Music | Paris Hilton | Online | Reality TV | Madonna | Buzz | PR | Jessica Simpson | Reggae |
Catfights and Soaps Fuel Interest OnlineAuthored by Jay Baage on June 30, 2006 - 9:20am.
Star Jones Reynolds, co-host of The View, is getting massive attention on the web after being fired from the ABC talkshow. She ranks number one on AOL and number three on the top overall searches on Yahoo!, since yesterday, only beaten out by the World Cup 2006 and Britney Spears. |
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