Buzz Targeting

YouTube Lets Advertisers Target "About-to-Go-Viral" Videos

Authored by Mark Hefflinger on May 14, 2008 - 10:43am.

San Bruno, Calif. - Google's (NASD: GOOG) YouTube has introduced a new advertising product called "buzz targeting," which allows advertisers to target videos that are expected to "go viral." The company created an algorithm that "determines which YouTube partner videos are quickly becoming popular on the site and about to go viral. The algorithm looks at several factors, such as acceleration of views, favorites, and ratings activity, and then allows advertisers to target their ads specifically to these videos on YouTube."