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VNU to Buy Majority Stake in Media Analytics Firm BuzzMetrics

Authored by Mark Hefflinger on January 20, 2006 - 2:47am.
Amsterdam - VNU NV, the Netherlands-based publisher of Billboard and The Hollywood Reporter, and currently the largest market-research firm in the world, announced that it has agreed to acquire a majority stake in BuzzMetrics, a New York-based media analytics firm. VNU said the deal, for which financial terms were not disclosed, would enhance its media-measurement capabilities and extend its reach into the "fast-growing sphere" of consumer-generated media, such as blogs and public message boards. Under the terms of the deal, VNU will acquire a 50.1% stake in BuzzMetrics, which today agreed to merge with Intelliseek, a Cincinnati-based consumer-generated media analytics firm.
tags: VNU | Stake | BuzzMetrics |