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OpenTV Acquires Cable Ad Tech Firm CAM Systems for $19.5 Million

Authored by Mark Hefflinger on September 8, 2005 - 4:36am.
San Francisco -- OpenTV, a provider of interactive TV software and services, announced on Thursday that it has acquired the assets of CAM Systems, a provider of advertising technology and services for cable TV operators, for $19.5 million in cash and stock. Saratoga, Calif.-based CAM Systems provides cable TV operators with technology to manage their local cable TV advertising businesses, an estimated $5 billion market. San Francisco-based OpenTV said the deal will immediately add the ad sales divisions of Time Warner Cable, Cox and Charter as new customers, as well as improve its ability to provide interactive, addressable and on-demand advertising services.
tags: OpenTV | Acquisition | Acquires | Cable Ad Tech | CAM Systems |