Cabletelevision Advertising Bureau

eBay Shuts Down Web-based TV, Radio Ad Exchanges

Authored by Mark Hefflinger on June 12, 2008 - 11:03am.

New York - After receiving scant support from cable TV networks, eBay (NASD: EBAY) has shut down its Web-based TV exchange after just over a year in operation, Adweek reports.

If eBay's Media Exchange Flops, What Does it Mean For the Networks and Google?

Authored by Jay Baage on April 6, 2007 - 1:54pm.

Cable TV networks like Turner Networks, Discovery, Lifetime and ESPN have decided to boycott an online exchange designed by eBay to sell advertising time, according to the Cabletelevision Advertising Bureau, a trade group in New York. Without the participation of cable networks, the eBay exchange will have no air time to sell to advertisers. This poses a crucial question for media executives to ponder, if at all, companies like Google will be able to penetrate offline media such as print, radio, and television?