CBS College Sports Media

CBS Launches Vertical Ad Network for College Sports

Authored by Mark Hefflinger on May 21, 2008 - 12:40pm.

New York - CBS (NYSE: CBS) on Wednesday announced the creation of CBS College Sports Media, a vertical online ad network that will include CBSSports.com, NCAA.com and over 200 official collegiate sports sites operated by the CBS College Sports Network (formerly CSTV). CBS College Sports Media reached more than 10 million unique visitors in March, and over the course of a year will deliver billions of impressions around college sports, the company said.