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CBS Streamed 8.6 Million Hours of NCAA March Madness

Authored by Mark Hefflinger on April 9, 2009 - 11:04am.
New York - CBS Sports (NYSE: CBS) announced on Thursday that users streamed 8.6 million hours of college basketball via its NCAA March Madness On Demand player this year, an increase of 75% over the 4.92 million hours streamed last year. The total number of users was also up, to 7.52 million from 4.76 million a year ago.
tags: Sports | Video | TV | NCAA | CBS | March Madness on Demand | CBS Sports |