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Virgin Digital Acquires CD-to-MP3 Conversion Provider Shift Music

Authored by Mark Hefflinger on February 1, 2005 - 3:46am.
Los Angeles -- Virgin Digital, the digital entertainment unit of Sir Richard Branson's Virgin Group, announced on Tuesday that it has acquired Los Angeles-based Shift Music, a digital music conversion, training and consulting company. Financial terms of the deal were not disclosed. Shift Music founder Aaron Grosky will be named Virgin Digital's head of digital services and artist and label relations. Shift Music's CD-to-MP3 conversion services will be offered to customers of Virgin's online music service, which offers a library of over 1 million tracks and a subscription service for $7.99 per month.
tags: Music | Virgin | CD-to-MP3 | Conversion |