CGM

CGM, The Super Bowl and a New Model for TV Advertising

Authored by Rohit Bhargava on February 5, 2007 - 1:07pm.

The Superbowl is the real start to the new year for the advertising industry. Just as the Chinese new year comes on a delay from the celebration of January 1st, the Superbowl manages to turn public attention to advertising in a way that is far beyond the other 364 days of the year. As the approved Go Daddy spot nicely noted - "everybody wants to be in marketing" ... or at least pays attention to it, for a day. Today on blogs, there are lots of lists of favorites and the "ad-meters" are hugely popular on YouTube, USAToday and many other outlets. Many folks are talking about the rise of consumer generated media as the major trend to emerge out of this year's game. I think that's true, but in a way that may not be often talked about.