Charter CommunicationsCharter Abandons Plans to Track Web Surfing for Ad TargetingAuthored by Mark Hefflinger on June 25, 2008 - 5:13am.
Nielsen to Get Anonymous TV Set-top Data on Charter SubscribersAuthored by Mark Hefflinger on March 12, 2008 - 11:51am.
New York - The Nielsen Company announced on Wednesday an agreement with cable TV provider Charter Communications, that will give Nielsen access to anonymous digital set-top box data for analytical and potential TV audience measurement purposes. The data on 330,000 Charter subscribers in Los Angeles will be available to Nielsen beginning in the second quarter. |
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