Chrysler

Sirius Extends Satellite Radio Pact with Chrysler Through 2017

Authored by Mark Hefflinger on February 13, 2008 - 1:48pm.

New York - Sirius Satellite Radio (NASD: SIRI) said on Wednesday that it has extended its exclusive satellite radio partnership with automaker Chrysler through September 2017. The agreement, which covers Chrysler, Jeep and Dodge models, targets a penetration rate for Sirius factory-installed radios of 70% for vehicles built for the U.S. by Chrysler.

tags: Music | Sirius | Chrysler |

Sirius, Chrysler to Offer Backseat Satellite TV Service

Authored by Mark Hefflinger on March 29, 2007 - 1:19pm.

New York - Sirius Satellite Radio announced on Thursday that Chrysler Group will be the first automaker to offer its new in-car satellite TV service in its 2008 model year vehicles.

Microsoft Names New Marketing Chief for Games Business

Authored by Mark Hefflinger on June 6, 2006 - 1:44pm.

Redmond, Wash. - Microsoft on Tuesday named Jeff Bell as its new corporate vice president of global marketing for its interactive entertainment business, which oversees the company's Xbox and Games for Windows businesses.

Activision, Nielsen, Chrysler to Study Video Game Advertising

Authored by Mark Hefflinger on October 18, 2004 - 9:45am.

Santa Monica, Calif. -- Video game publisher Activision announced on Monday that it has partnered with ratings provider Nielsen Entertainment on a system to measure the value of in-game advertising. The companies will examine how players interact with Chrysler Group ads for its Jeep brand in the PC version of Activision's "Tony Hawk's Underground 2" game, using an audio watermark embedded into the game by Nielsen. "Video games are increasingly becoming the medium of choice for a new generation of consumers and Chrysler Group has been at the forefront of this exciting revolution. By teaming with Activision and Nielsen Entertainment, we are helping to take this medium to its next level," said Chrysler Group vice president Jeff Bell. Initially, the in-game ad monitoring system will feature only PC games, but the companies are in talks with console makers. Activision and Nielsen also released details of a recent gamer survey that found 40% said in-game ads made a game more appealing, and made them more inclined to buy the advertised product, while 66% reported that in-game advertising made a game more realistic, and nearly three in 10 noted that advertising in video games was more memorable than traditional television advertising. Additionally, the survey found 87% remembered seeing a highly-integrated brand within a game much more frequently than other less integrated brands.

tags: Activision | Nielsen | Chrysler | Study Video Game Advertising |

Sirius Satellite Radio Expands Distribution with Chrysler Group

Authored by Mark Hefflinger on April 7, 2004 - 6:55am.

New York -- Sirius Satellite Radio, a provider of satellite-delivered digital radio programming, announced on Wednesday that the Chrysler Group will offer its satellite radio receivers on 2005 model Chrysler, Dodge and Jeep vehicles. In the second half of 2004, factory installations of Sirius will expand across 11 vehicle lines for the 2005 model year. New York-based Sirius said it expects 500,000 new subscribers to result from the partnership within the first two years.

tags: Radio | Sirius | Satellite | Chrysler |