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Claudia Schiffer

Buzz Watch: What Happens In Davos Stays In Davos

Authored by Jay Baage on January 25, 2007 - 7:58am.
Germany takes an different approach to marketing the country's, ehh, assets at this years meeting of high-rollers at the World Economic Forum in Davos. Not that the business and political leaders have not been visited by celebs like Hollywood-royals Brad Pitt and Angelina Jolie before, but this advertisement is just tacky. Especially since organizers in Davos, according to The New York Times, decided that the glitz conferred by a celebrity presence had become more hassle than help and made a conscious effort to tone down the glitz this year.
tags: Marketing | Germany | Celebs | World Economic Forum | Claudia Schiffer |