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Click Fraud

Why Click Fraud Doesn’t Matter

Authored by Robert Spears on July 26, 2006 - 10:13am.
Click Fraud Icon 2 Though industry advocacy groups and researchers maintain advertisers have been overcharged by as much as $1.3 billion and that nearly 15% of all clicks are fraudulent (source: WSJ), this is much ado about nothing. If all search marketers based their bids and campaigns on accurately tracked ROI’s, click fraud could exceed 50% and the market could still work efficiently (especially if bids could approach zero). Unfortunately, not all marketers are this smart, which ruins it for the ones that are.
tags: Internet | Marketing | Advertising | Search | Google | Click Fraud |

Google Testing New "Cost-Per-Action" Online Advertising Model

Authored by Mark Hefflinger on June 23, 2006 - 12:55pm.
San Francisco - Google is testing a new online advertising service that would only make advertisers pay when users performed a specific action, such as making a purchase or creating a sales lead, Wired News reported.
tags: Marketing | Advertising | Investing | Search | Google | Portals | Cost-Per-Action | Click Fraud |