Burbank, Calif. - The Walt Disney Company announced on Wednesday that it has acquired Club Penguin, an online virtual world for kids that claims 700,000 paid subscribers.
Virtual worlds for children and teens have been growing in popularity recently: the market share of visits to a group of seven children's and teens' virtual worlds (sites shown below) has grown by 68% in the past year. (week ending 4/28/07 vs. week ending 4/29/06). Runescape is by far the #1 site, with 44% of visits to the category.
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Virtual worlds for children and teens have been growing in popularity recently: the market share of visits to a group of seven children's and teens' virtual worlds (sites shown below) has grown by 68% in the past year. (week ending 4/28/07 vs. week ending 4/29/06). 
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