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Commercials

Buzz Watch: Mac vs PC - The Next Generation

Authored by Jay Baage on January 14, 2009 - 6:49am.

Just as I thought that I could not stand seeing one more UGC? Mac vs. PC spoof, I came across this viral video posted on one of my favorite blogs, Laughing Squid, and thought that it was worth sharing with you. Almost two million views and over 8000 comments so far. Created by Nick Greenlee.
tags: Apple | Microsoft | YouTube | Commercials | Viral Marketing |

Best Oscar Commercial? Who else: Apple

Authored by Scott Goldberg on February 25, 2007 - 9:13pm.
iphone 07 As they are for the Super Bowl, new (and pricey) commercials are synonymous with the Oscars.  And in a night of varying success in that regard, the winner was Apple with its “Hello” commercial, the first iPhone television ad.  What separated it from other Apple launches was the element of surprise; the viewer didn’t know the ad’s product until the end, when the iPhone appeared.  But it did so without showing the Apple logo and the iPhone name, the message being: You already know this phone’s name and the company that makes it.  And they were right.
tags: Marketing | Advertising | TV | Apple | Oscars | Commercials | Scott Goldberg |

Trendspot: Simplicity Marketing from Apple, Nintendo, and UPS

Authored by Rohit Bhargava on January 23, 2007 - 7:11am.
I2m_ups_whiteboard2 Like anyone else, I find Steve Job's product launch presentations to be mesmerizing.  Apple is certainly getting their mileage out of his typically irresistable keynote performance from Macworld, where Jobs announced the iPhone - marketing the download from the homepage of the iTunes store and probably getting millions of downloads already.  Yesterday evening, I also saw another TV spot for the new UPS Whiteboard campaign - dedicated to simplifying the process of international shipping and how UPS can help your business.
tags: Marketing | Advertising | TV | Apple | Nintendo | Brands | Ups | Commercials | Rohit | Trends | Simplicity |

Garmin Navigates an Early Start on Christmas Advertising

Authored by Scott Goldberg on October 30, 2006 - 11:21am.
Garmin In-Car Well, it’s official: Christmas is here.  Garmin, a navigation equipment company, got a two-month jump on the holiday this weekend with a Christmas-themed commercial during Sunday NFL television programming (and possibly elsewhere, though I wouldn’t know because it was Sunday, and only one thing is on my television on Sundays).  I never thought Christmas ads would arrive before Halloween, but that’s what happens, I guess, when you’re marketing a product with a lot of competition.  The commercial campaign arrived on the heels of an October 26th announcement that the company has adopted a new logo and will open a store on Michigan Avenue in Chicago on November 11th.

 
tags: Internet | Marketing | Advertising | Commercials | Scott Goldberg | Navigation Devices |

News Corp.'s FX to Test "DVR-Proof" TV Commercial

Authored by Mark Hefflinger on September 15, 2006 - 11:24am.
London - News Corp.'s FX network plans to introduce a new TV commercial format designed to retain impressions even when users fast-forward through spots using their digital video recorders (DVR), Reuters reported. The experimental ad for FX's new drama series, "Brotherhood," will consist of a single image displayed for the duration of the 30-second commercial, which the company says will ensure an impression even if the ad is fast-forwarded at 12x speeds. The DVR-proof ad is slated to premiere in the U.K. on Sept. 22.
tags: Video | Advertising | Tech | TV | DVR | News Corp. | Commercials | FX |

Actors' Unions Extend Commercials Pact; Will Study New Media Compensation

Authored by Mark Hefflinger on August 9, 2006 - 1:11pm.
Los Angeles - The Hollywood actors' unions announced that they have agreed on a two-year extension of contracts that determine how they are paid for commercials, including those appearing on the Internet and other digital media.
tags: Video | Marketing | Advertising | Law | TV | Career | Unions | Compensation | Actors | Commercials |

Pump Audio Licenses Magnatune Tracks for Commercial Productions

Authored by Mark Hefflinger on August 8, 2006 - 12:42pm.
Hudson Valley, N.Y. - Pump Audio, a provider of licensed independent music for use in commercial productions, announced on Tuesday that it has partnered with online record label Magnatune, to make tracks from Magnatune artists available for licensing through its service.
tags: Licensing | Marketing | Advertising | Audio | Music | Catalogs | Pump Audio | Commercials | Magnatune |

“Content Wraps” New Form of TV Commercial

Authored by Jay Baage on July 18, 2006 - 9:09am.

 

CW network  

In an effort to keep viewers from skipping ads - whether they flee the room or use their TiVo - the CW network is introducing a new forum for sponsors called "content wraps." These spots are supposed to be more entertaining and less repetitive than the usual 30-second spot.
tags: CBS | WB | Network TV | Commercials | CW | UPN | 30 Second Spot |