Companies

RIAA Targets 300 Companies With Network Piracy Notices

Authored by Mark Hefflinger on March 18, 2003 - 4:57am.

Los Angeles -- The Recording Industry Association of America (RIAA), a trade group representing major record labels that has led the industry's anti-piracy efforts, has sent letters to about 300 companies informing them that their networks are being used for copyright infringement and urging them to act to avoid legal action, Reuters reported. About 35 percent of the letters went to technology firms, while the rest targeted medical-related or other industries, an RIAA spokesperson told Reuters. In addition to the letter, companies also received a CD that contained evidence of files on their networks being traded on file-sharing networks. "We strongly urge you to take immediate steps to prevent the continued infringement of our members' sound recordings on your corporate network. these acts of infringement could expose your employees and your company to significant legal damages," the letter said. Several months ago the RIAA sent a letter to Fortune 1000 companies, informing them of the importance of ensuring their networks are not used by employees for copyright infringement. http://www.reuters.com/newsArticle.jhtml?type=internetNews&storyID=2395946

tags: Companies | RIAA | Notices |

Report: Fortune 500 Companies Advertising More Online

Authored by Mark Hefflinger on February 3, 2003 - 4:13am.

New York -- A greater number of Fortune 500 companies advertised online during the fourth quarter of 2002, signaling a possible break for the struggling medium, according to a report released on Monday by New York-based measurement firm Nielsen/NetRatings. A total of 286 Fortune 500 advertisers launched an online campaign during the last quarter of 2002, as compared to 270 the year prior, showing a six percent year-over-year increase. The most active Fortune 500 online advertisers for the period were Amazon.com, Estee Lauder, USA Interactive, SBC Communications and Barnes and Noble. "Fortune 500 advertising has grown steadily in the past year, as large traditional advertisers are discovering how the online medium can be used to reach desirable target audiences," said Charles Buchwalter, vice president of client analytics for Nielsen//NetRatings. "The stage is set for the Web's share of these companies' marketing budgets to increase throughout 2003." http://biz.yahoo.com/prnews/030203/sfm067_1.html

tags: Companies | Internet | Advertising | Reports |