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DMW Vlog: Craig Newmark on What's Next For CraigslistAuthored by Jay Baage on November 4, 2009 - 6:58am.
DMW Vlog - Craigslist's Founder Craig Newmark was featured in a really interesting luncheon keynote interview at DMW's recent Digital Media Conference West. We caught up with him afterwards and talked briefly about what is next for Craigslist, what he sees as the most interesting online phenomena right now and which social networks he uses himself. tags: Video | Marketing | Facebook | Events | LinkedIn | Craigslist | Social Media | Twitter | Craig Newmark | Digital Media Conference West |
Drop in MySpace Traffic to Cut $100M Off Google Ad DealAuthored by Mark Hefflinger on November 5, 2009 - 1:00pm.
New York
- News Corp.'s (NYSE: NWS) MySpace may lose out on at least $100 million of the $900
million it was contracted to receive from a search advertising agreement with
Google (NASD: GOOG), due to lackluster traffic to the website, the Financial Times reported.
Facebook Awarded $711 Million in "Spam King" LawsuitAuthored by Mark Hefflinger on October 30, 2009 - 9:47am.
Palo Alto,
Calif. - Facebook has won a $711
million judgment against an alleged spammer who the company said accessed
members' accounts without permission and sent phony wall posts and messages.
Production on Facebook Movie Slated to Begin Next WeekAuthored by Mark Hefflinger on October 27, 2009 - 12:20pm.
Palo Alto,
Calif. - A new movie from
Columbia Pictures will detail the creation of online social network Facebook,
The Baltimore Sun reported.
Report: MySpace, Facebook in Talks on Content SharingAuthored by Mark Hefflinger on October 26, 2009 - 12:00pm.
 London - As News Corp.'s (NYSE: NWS)
MySpace looks to rebrand itself as more of a social entertainment destination,
the company is in negotiations with rival Facebook on sharing content between
the two sites, London's
Telegraph reports. "Facebook is focusing on building the best technology
which helps people share content, while at MySpace they are focusing on more a
content-led strategy. We would like to have their content, as we already do
with many other sites, shared across our network because it is good for our
users," Facebook COO Sheryl Sandberg told the Telegraph.
Facebook Adds Ability to Gift Song Streams, Downloads via LalaAuthored by Mark Hefflinger on October 22, 2009 - 9:35am.
Palo Alto,
Calif. - Facebook has added the ability
to purchase songs as gifts for friends via retailer Lala.com.
Google to Include Real-time Twitter Data in Search ResultsAuthored by Mark Hefflinger on October 22, 2009 - 8:57am.
 Mountain View,
Calif. - Shortly after Microsoft (NASD: MSFT)
announced a similar deal, Google (NASD: GOOG) yesterday said that it had signed a deal with
Twitter, to include real-time status updates in its search results. "We
believe that our search results and user experience will greatly benefit from
the inclusion of this up-to-the-minute data, and we look forward to having a product
that showcases how tweets can make search better in the coming months,"
Marissa Mayer, Google's vice president of search products and user experience,
wrote in a blog post.
Users Spend 8 Billion Minutes on Facebook DailyAuthored by Mark Hefflinger on October 21, 2009 - 10:56am.
San Francisco - Facebook's
over 300 million users spend over 8 billion minutes on the site every day, Mark
Schroepfer, the company's vice president of engineering, said at the Web 2.0
Summit in San Francisco
on Wednesday, CNET News.com reported. Schroepfer also said that Facebook users
share 2 billion pieces of content each week, while 2 billion photos are
uploaded each month.
tags: Social Networking | Facebook |
Microsoft to Add Facebook, Twitter Data to Bing Search ResultsAuthored by Mark Hefflinger on October 21, 2009 - 8:54am.
 San Francisco
- Microsoft (NASD: MSFT) announced on Wednesday that it has signed separate deals with
Facebook and Twitter, to bring real-time status updates from the services to
its Bing search engine. While financial terms of the nonexclusive agreements
were not disclosed, PaidContent cited
earlier reports pegging Twitter's take as "several million dollars,"
in addition to a share of ad revenue.
Report: Facebook, Twitter See Growth; MySpace in DeclineAuthored by Mark Hefflinger on October 14, 2009 - 10:54am.
 New York - Facebook
accounted for 59% of all U.S.
social network site visits in September, an increase of 194% from the 19% of
site visits that Facebook attracted a year ago, according to data from Internet
measurement firm Hitwise. MySpace received the second-highest percentage of
traffic among social network sites in September, with 30.2% -- a plunge from the
67% of all traffic it drew a year ago.
Should Social Media Websites Be Banned At Work Computers?Authored by Jay Baage on October 7, 2009 - 1:35pm.
WhoGlue Sues Facebook for Patent InfringementAuthored by Mark Hefflinger on September 24, 2009 - 7:27am.
Palo Alto,
Calif. - A Baltimore-based
company has filed suit against Facebook for allegedly infringing on its
two-year-old patent, Bloomberg reported.
Facebook, Nielsen Partner to Measure Marketing EffectivenessAuthored by Mark Hefflinger on September 22, 2009 - 11:58am.
Palo Alto,
Calif. - Facebook announced on
Tuesday that it has forged a multi-year partnership with ratings firm Nielsen,
that will see the companies work to help marketers better use Facebook and gain
insights from their campaigns. The first product of the collaboration, Nielsen
BrandLift, allows advertisers to serve opt-in polls on Facebook's homepage --
to measure consumer attitudes and purchase intent from display advertising that
has appeared on the site.
MySpace Syncs Status Updates with TwitterAuthored by Mark Hefflinger on September 21, 2009 - 7:31am.
Los Angeles
- News Corp.'s MySpace announced on Monday that it has added a new feature that
lets all MySpace users sync their status updates with their Twitter feeds, so
that their tweets will also appear within their MySpace status and moods.
Analysis: Facebook is NOT a Social Media CompanyAuthored by Jay Baage on September 20, 2009 - 4:07pm.
 Last week I attended the Internet Marketing
Conference in Vancouver, Canada. I figured that I would share some notes
from there regarding Social Media Marketing in particular, since that is the field of
marketing that, in my opinion, is evolving the fastest. First there is the
issue of terminology. Everyone, including myself, tend to talk about social
media marketing, but I guess one takeaway from the conference is that we're
really talking about social marketing. As Louise Clements, Director of Sales,
Facebook Canada points out, Facebook is NOT a media company.
tags: Video | Marketing | Google | Facebook | Canada | UGC | Social Media | Social Media Marketing | Internet Marketing Conference | Vancouver | FollowFormation |
Facebook Hits 300 Million Users, is Cash Flow PositiveAuthored by Mark Hefflinger on September 15, 2009 - 10:18am.
Palo Alto,
Calif. - Facebook now counts 300
million users worldwide, and became cash flow positive in its last financial
quarter, CEO Mark Zuckerberg announced in a blog post on Tuesday. "We
thank all of you for helping us reach the point where we are connecting 300
million people, and we hope to serve you and many more people in increasingly
deep and innovative ways in the months and years ahead," Zuckerberg wrote.
TechCrunch Punk'd by Facebook with Fake News StoryAuthored by Mark Hefflinger on September 11, 2009 - 9:54am.
Palo Alto,
Calif. - Facebook had some fun
with technology news blog TechCrunch this week, planting the seeds for a fake
story about a new "Fax This Photo" feature on the Facebook account of
reporter Jason Kincaid. Some 20 minutes after noticing the actually-working feature
-- which Facebook had posted only to Kincaid's account -- and emailing a query
to Facebook, Kincaid posted a story entitled "Facebook Now Lets You Fax
Your Photos. I Have No Idea Why Anyone Would Want To Do This." Facebook's
Jaime Schopflin eventually revealed the prank to Kincaid. "They were
placing bets around the office on how long before we noticed it and posted. And
something else about teaching us to contact them before posting," Kincaid
wrote.
Facebook to Allow Tagging of Friends in Status UpdatesAuthored by Mark Hefflinger on September 11, 2009 - 9:49am.
New York
- Facebook is set to begin allowing users to "tag" their friends in
their status updates, a feature already provided for photos, videos and notes,
the Associated Press reported. Set to launch in coming weeks, the feature will
see users type the "at" symbol inside the status box, and then pick
from a drop-down menu list of friends -- as well as pages, events, groups and
applications -- to tag in their status update.
tags: Social Networking | Facebook |
Streamlined 'Facebook Lite' Launches for Developing MarketsAuthored by Mark Hefflinger on September 11, 2009 - 9:45am.
Palo Alto,
Calif. - Facebook this week began
rolling out Facebook Lite, a new, more streamlined version of the service aimed
at emerging markets where users typically have slower Internet connections. The
service -- which is free from applications and serves up 'notably fewer ads',
according to VentureBeat -- lets users write on walls, post photos and video,
and browse profiles.
Study: Social Networks Account for a Fifth of All Display AdsAuthored by Mark Hefflinger on September 1, 2009 - 10:49am.
Reston, Va. - Social networking sites accounted for
more than 20% of all display ads viewed online in July, according to new
figures from comScore.
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