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MySpaceDrop in MySpace Traffic to Cut $100M Off Google Ad DealAuthored by Mark Hefflinger on November 5, 2009 - 1:00pm.
New York
- News Corp.'s (NYSE: NWS) MySpace may lose out on at least $100 million of the $900
million it was contracted to receive from a search advertising agreement with
Google (NASD: GOOG), due to lackluster traffic to the website, the Financial Times reported.
Offerpal Names New CEO in Wake of "Scam" AllegationsAuthored by Mark Hefflinger on November 5, 2009 - 11:46am.
Fremont,
Calif. - Offerpal Media, a
provider of monetization services for online game and social application
developers, announced that it has replaced its CEO, after a controversy erupted
over the past week concerning whether some of its practices qualify as
"scams."
tags: Games | Marketing | Advertising | Social Networking | MySpace | Moves | Offerpal Media | Anu Shukla | George Garrick |
Google Debuts Music Search Feature with Lala, iLikeAuthored by Mark Hefflinger on October 29, 2009 - 8:11am.
 Mountain View,
Calif. - Google (NASD: GOOG) announced on Wednesday
the launch of a new music-focused search feature, "OneBox," which
adds streaming songs via Lala and MySpace's (NYSE: NWS) iLike, along with links to an
artist's website. Along with Lala and iLike, Google will also include links to
digital music services Pandora, imeem and Rhapsody (NASD: RNWK). The feature will in many
cases allow users to listen to the full song they are searching for right there
from the search results page; licensing issues mean that some songs will only
feature 30-second samples, and that subsequent searches after a song is streamed
in full once will only provide a 30-second sample.
Paramount Debuts "Circle of Eight" Series on MySpaceAuthored by Mark Hefflinger on October 27, 2009 - 12:14pm.
Los Angeles
- Viacom's (NYSE: VIA) Paramount Digital Entertainment on Tuesday announced the exclusive
premiere on MySpace (NYSE: NWS) of its original supernatural thriller webisode series,
"Circle of Eight." Produce in association with Mountain Dew's Green
Label Studios, the 10-part series combines elements of gaming and social media
to propel the story. Following the end of its exclusive run on MySpace in
December, the series will be made available for rent from Blockbuster (NYSE: BBI).
tags: Video | Marketing | Advertising | Social Networking | MySpace | Viacom | Paramount | News Corp. | Blockbuster | Mountain Dew | Circle of Eight |
iLike's Ali Partovi on a New Golden Era for MusicAuthored by Jay Baage on October 26, 2009 - 12:17pm.
DMW Vlog: In anticipation of the secretive Oct. 28 event hosted by Google (probably), LaLa, iLike and others at Capitol Studios in LA to DISCOVER MUSIC!, here's a exclusive short video interview DMW's Jay Baage did a few weeks ago with Ali Partovi, CEO & Co-Founder, iLike, at Digital Music Forum West. In it, Partovi talks about a new golden era for music, what iLike will bring to MySpace, which recently acquired the company, and where he sees iLike and MySpace going from here (new verticals etc). tags: Social Networking | Music | MySpace | Google | Digital Media Wire | iLike | Digital Music Forum West | Lala | Ali Partovi | Google Music OneBox |
Report: MySpace, Facebook in Talks on Content SharingAuthored by Mark Hefflinger on October 26, 2009 - 12:00pm.
 London - As News Corp.'s (NYSE: NWS)
MySpace looks to rebrand itself as more of a social entertainment destination,
the company is in negotiations with rival Facebook on sharing content between
the two sites, London's
Telegraph reports. "Facebook is focusing on building the best technology
which helps people share content, while at MySpace they are focusing on more a
content-led strategy. We would like to have their content, as we already do
with many other sites, shared across our network because it is good for our
users," Facebook COO Sheryl Sandberg told the Telegraph.
MySpace Adds Music Video Portal, iTunes Links, Artist DashboardAuthored by Mark Hefflinger on October 22, 2009 - 10:41am.
Los Angeles
- News Corp.'s (NYSE: NWS) MySpace on Thursday announced the launch of a number of new music-related
features, including a music video portal, integrated purchase links to iTunes, and
an analytics tool for artists and labels using the site to promote their
recordings.
tags: Video | Music | MySpace | Apple | Music Videos | iTunes Store | MySpace Music | Courtney Holt |
MySpace Integrates Meez Virtual World for TeensAuthored by Mark Hefflinger on October 21, 2009 - 10:55am.
Los Angeles
- News Corp.'s (NYSE: NWS) MySpace has signed a deal with teen-focused virtual world Meez,
to integrate the Java-based 3D environment into its own website. A large number
of Meez' 13 million teenaged, predominantly female members are active MySpace
users, according to the company. The integration will allow Meez users to
import their 3D avatars, and play online games and congregate in a
MySpace-based version of the virtual world. It will also allow Meez users to
purchase virtual goods with the company's Coinz virtual currency.
TechCrunch: News Corp. Selling Photobucket for $60 MillionAuthored by Mark Hefflinger on October 19, 2009 - 8:58am.
Palo Alto,
Calif. - News Corp.'s (NYSE: NWS) digital
media unit is close to unloading its Photobucket photo-sharing site to Ontela,
a Seattle-based mobile photo-sharing service, in a deal that values Photobucket
at $60 million, TechCrunch reported, citing unnamed sources.
tags: Deals | MySpace | Acquisitions | Photobucket | News Corp. | Images | Ontela | Steamboat Ventures |
Report: Facebook, Twitter See Growth; MySpace in DeclineAuthored by Mark Hefflinger on October 14, 2009 - 10:54am.
 New York - Facebook
accounted for 59% of all U.S.
social network site visits in September, an increase of 194% from the 19% of
site visits that Facebook attracted a year ago, according to data from Internet
measurement firm Hitwise. MySpace received the second-highest percentage of
traffic among social network sites in September, with 30.2% -- a plunge from the
67% of all traffic it drew a year ago.
Should Social Media Websites Be Banned At Work Computers?Authored by Jay Baage on October 7, 2009 - 1:35pm.
MySpace Music Launches in Australia, New ZealandAuthored by Mark Hefflinger on October 1, 2009 - 10:51am.
Los Angeles - News Corp.'s (NYSE: NWS)
MySpace on Thursday announced the launch of its MySpace Music service in Australia and New
Zealand, the first territories outside of the U.S. to offer
the service. The joint venture between MySpace and the four major record labels
will offer links to purchase tracks from Apple's iTunes Store. The ad-supported
platform launches with Australian sponsors Toyota and KFC.
MySpace Status Updates Generating Traffic on TwitterAuthored by Mark Hefflinger on September 28, 2009 - 9:21am.
Palo Alto,
Calif. - A week after News
Corp.'s (NYSE: NWS) MySpace launched a feature that lets members sync their MySpace status
updates with their Twitter accounts, MySpace lnk.ms shortened links have become
the second-largest source of that brand of traffic, TechCrunch reported, citing
Techmeme data. MySpace links now account for 17% of all passed links on
Twitter. Bit.ly claims 68%, while TinyURL accounts for 10.13% of passed links.
Report: MySpace Working with Hulu to Expand Video OfferingAuthored by Mark Hefflinger on September 22, 2009 - 11:01am.
San Francisco
- News Corp.'s (NYSE: NWS) MySpace plans to launch a new video service with the help of
Hulu, the video site joint venture between News Corp., NBC Universal and
Disney, CNET News.com reported.
MySpace Syncs Status Updates with TwitterAuthored by Mark Hefflinger on September 21, 2009 - 7:31am.
Los Angeles
- News Corp.'s MySpace announced on Monday that it has added a new feature that
lets all MySpace users sync their status updates with their Twitter feeds, so
that their tweets will also appear within their MySpace status and moods.
"Project Runway" Model Show Spin-Off Hatches Online ContestAuthored by Mark Hefflinger on September 1, 2009 - 11:36am.
New York
- Lifetime Digital and The Weinstein Company on Tuesday announced an online
contest that will award an aspiring model a spot on the next season of
"Models of the Runway," the new spin-off of "Project
Runway." Hopeful models fill out an online application with photos and
videos on MySpace (NYSE: NWS); users will vote online for earlier rounds, before the
producers have a say in the final stage. The companies said online casting
service GotCast.com will power the interactive casting feature on MySpace.
tags: Video | Social Networking | TV | MySpace | The Weinstein Company | Lifetime | User-Generated | Project Runway |
Study: Social Networks Account for a Fifth of All Display AdsAuthored by Mark Hefflinger on September 1, 2009 - 10:49am.
Reston, Va. - Social networking sites accounted for
more than 20% of all display ads viewed online in July, according to new
figures from comScore.
Analysis: Twitter Overtakes MySpace in the UKAuthored by Robin Goad on September 1, 2009 - 6:44am.
MySpace Acquires Music Discovery Service iLikeAuthored by Mark Hefflinger on August 19, 2009 - 10:18am.
 Los Angeles
- News Corp.'s (NYSE: NWS) MySpace on Wednesday announced that it will acquire iLike, the
provider of a music discovery service with 55 million users. While financial
details were not disclosed, reports earlier this week pegged the purchase price
at around $20 million.
tags: Deals | Social Networking | Music | MySpace | Acquisitions | Facebook | News Corp. | Recommendations | iLike | Owen Van Natta |
Report: MySpace Close to Acquiring iLike for $20 MillionAuthored by Mark Hefflinger on August 17, 2009 - 9:44am.
Palo Alto,
Calif. - News Corp.'s MySpace
online social network is poised to close a deal to acquire iLike, a social
music service and popular application on rival Facebook, for around $20
million, TechCrunch reports. Founded in 2006, iLike has raised $16.5 million to
date and now counts 50 million registered users for its service, which monitors
listening habits and can make musical recommendations.
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