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Report: Smartphone Users to Download 7 Billion Apps by 2013

Authored by Mark Hefflinger on September 22, 2009 - 11:43am.
Boston - With the number of smartphone users expected to quadruple by 2013, research firm Yankee Group on Tuesday predicted that users of the devices will download 7 billion apps costing $4.2 billion by that year.
tags: Mobile | Reports | Yankee Group | BlackBerry | Research | iPhone | Android |

Report: Labels Seen "Marginalized" as Digital Music Sales Climb

Authored by Mark Hefflinger on January 8, 2008 - 9:06am.

Boston - U.S. digital music revenue is projected to climb from $1.98 billion in 2007 to $5.34 billion by 2012, when "artists will increasingly keep the lion's share of this revenue as record labels become marginalized," according to a report from market research firm Yankee Group.

tags: Mobile | Music | Reports | Yankee Group | Retail | Research |

Tech Innovation Is Driven By Dissatisfaction

Authored by Scott Karp on November 25, 2007 - 2:36pm.

A couple months ago I wrote that the mobile web sucks, based on my own user experience that didn’t seem to match the hype. Some people agreed, but a lot of people defended, passionately, the mobile web. Today the New York Times published some interesting data:

tags: Mobile | Internet | Tech | CE | Yankee Group | Innovation | Brightspark | Rethink Research |

Career Moves: July 13, 2007

Authored by dmw on July 13, 2007 - 11:32am.

Career Moves is made possible by @HIRE.
Glam Media, the number one ranked women's web property, today announced that Karin Marke is joining the company as vice president of sales. In this newly created position, Ms. Marke, formerly vice president of sales for MySpace at Fox Interactive, will head sales for Glam Media for the western region.

tags: Career | Moves | Yankee Group | Glam Media | VIBE |

Yankee Group Acquires Tech Market Research Firm Transmedia

Authored by Mark Hefflinger on September 15, 2006 - 11:14am.
Boston - Yankee Group Research, a Boston-based technology market research firm, has acquired Transmedia, a Massachusetts-based provider of researched media products and conferences for emerging technology markets. Terms between the two private companies were not disclosed. This is the first acquisition in Yankee Group's history.
tags: Deals | Marketing | Tech | Yankee Group | Acquisitions | Research | Transmedia |

Report: In-Game Ad Market to Reach $732 Million by 2010

Authored by dmw on April 17, 2006 - 9:00am.
Boston - The in-game advertising market is projected to reach $732 million by 2010, up from $56 million in 2005 and $34 million in 2004, according to a report from Boston-based market research firm Yankee Group. The number of video game titles that feature in-game ads is expected to double, to around 200, by the end of 2006. Currently, third parties such as Massive Incorporated, Double Fusion and IGN Entertainment provide the technology to deliver in-game ads in titles from game publishers including Activision, Ubisoft and Electronic Arts. Yankee Group predicts that Microsoft, Sony and Electronic Arts will eventually serve their own in-game ads. "Although the in-game advertising market is still relatively untapped, its promising business model will lead to swift market development," said Yankee Group senior analyst Michael Goodman. "Effectively competing in the interactive gaming market for the video game and advertising communities requires careful attention to the intricacies of the industry."
tags: Games | Marketing | Advertising | Reports | Metrics | In-Game Ads | Yankee Group |

Reuters Sells Yankee Group to Private Equity Consortium

Authored by Mark Hefflinger on May 14, 2004 - 1:56am.
London -- U.K.-based news and information company Reuters Group announced on Friday that it has offloaded Yankee Group, its U.S.-based research and technology advisory firm, to a consortium led by venture-capital firm Monitor Clipper Partners. Financial terms for the deal were not disclosed. Reuters acquired Yankee Group, currently the largest research and advisory firm in the world focused exclusively on communications and networking, in 2000 for about $72.5 million. Reuters said that the Monitor Clipper Partners-led consortium also included former Lycos President and CFO Ted Philip, who will become a Yankee Group director. Reuters said the Yankee Group deal was part and parcel of its strategy to refocus on its core business in the face of a marked downturn in the financial-services industry. The company also recently cut its stake in U.S.-based financial software firm TIBCO Software and offloaded its France-based credit-evaluation firm ORT SAS.
tags: Yankee Group | Reuters | Equity Consortium |

Reuters Plans to Sell Yankee Group and TowerGroup

Authored by Mark Hefflinger on September 26, 2003 - 10:59am.
Boston and Needham, Mass. -- Financial news and information provider Reuters announced that it plans to sell two Massachusetts-based research subsidiaries, TowerGroup and Yankee Group, as it continues efforts to focus on its core business. "Reuters is undergoing a significant transformation of its business and in order to focus fully on this initiative we are divesting noncore assets, which at this time include TowerGroup and Yankee Group," the company said. Reuters acquired TowerGroup, a research firm for the financial services industry that has 72 employees, in 1999, and Yankee Group, a technology research and consulting firm that employs 165, in 2000.
tags: Yankee Group | Reuters | TowerGroup |