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Bacardi to Launch Mobile, Online Streaming Radio Channels

Authored by dmw on April 7, 2006 - 7:26pm.
Miami - Liquor distributor Bacardi announced on Friday that it will fund a branded online and mobile phone streaming radio station, scheduled to launch in May in the U.S. and the U.K. The station will be powered with technology from Colorado-based Blumodus, and in addition to standard radio programming, will eventually feature Bacardi-sponsored concerts and events.
tags: Launches | Mobile | Internet | Marketing | Radio | UK | Bacardi | Branded Content | Blumodus |