comScore

Report: U.K. Viewers Streamed 3.5 Billion Web Videos in March

Authored by Mark Hefflinger on June 25, 2008 - 9:24am.

London - More than 27 million U.K. Web users streamed a total of 3.5 billion videos online during March 2008, according to data from Web ratings provider comScore. Google's (NASD: GOOG) YouTube accounted for 48% of U.K. online video traffic, followed by the BBC (1.2%), Fox Interactive Media/MySpace (0.9%), Microsoft sites (0.7%), Yahoo sites (0.6%) and Dailymotion (0.4%). U.K. viewers notably watched an average of 127.7 videos each during March -- higher than rates measured by comScore in the U.S., Canada, France or Germany.

WSJ: Google to Launch Web Audience Measurement Service

Authored by Mark Hefflinger on June 24, 2008 - 5:51am.

Mountain View, Calif. - Google (NASD: GOOG) is planning to introduce a new Internet audience measurement service, to compete with existing ratings provided by comScore and Nielsen, according to a report in The Wall Street Journal. While those companies track which websites users visit by conducting surveys or using tracking software on select user groups -- and charge for their services -- Google's service will be free, and based mainly on data from Web servers, potentially providing broader results.

Facebook Tops MySpace in Global Users; MySpace Leads U.S.

Authored by Mark Hefflinger on June 20, 2008 - 11:15am.

Los Angeles - Facebook drew more worldwide monthly unique visitors than rival MySpace (NYSE: NWS) in May (123.9 million vs. 114.6 million), according to comScore, while MySpace continued to lead in the lucrative U.S. market with 73.7 million monthly unique users, compared with Facebook's 35.6 million. In terms of growth, Facebook's global traffic was up 6% in May while U.S. growth was flat. MySpace saw global traffic fall 1% in May, while U.S. traffic was up 2% from the prior month.

Web Analytics Firm ComScore Buys M:Metrics for $44.3 Million

Authored by Mark Hefflinger on May 29, 2008 - 6:54am.

Reston, Va. - ComScore (NASD: SCOR), a provider of Internet audience measurement services, said that it has paid $44.3 million in cash to acquire Seattle-based M:Metrics, a provider of mobile Web measurement services.

Report: AOL's Platform-A Was Top Internet Ad Network in March

Authored by Mark Hefflinger on April 15, 2008 - 7:54am.

Reston, Va. - Platform-A, the online ad unit of AOL (NYSE: TWX) formed last fall through the combination of acquired firms such as Advertising.com, Quigo and Tacoda, ranked as the No. 1 ad network in March, according to a new report from market research firm comScore.

Study: Younger People Read Fewer Papers, More Online News

Authored by Mark Hefflinger on March 17, 2008 - 6:20am.

Reston, Va. - While younger people tend not to read traditional newspapers nearly as much as their older counterparts, the majority are heavier-than-average consumers of online news, according to a new study by comScore.

Report: Web Video Views Hit Record 10 Billion in December

Authored by Mark Hefflinger on February 8, 2008 - 10:32am.

Reston, Va. - U.S. Internet users watched more than 10 billion videos online during the month of December 2007, representing the heaviest traffic to sites like YouTube (NASD: GOOG) since market research firm comScore began tracking Web video, the firm said this week. "With the writer's strike keeping new TV episodes from reaching the airwaves, viewers have been seeking alternatives for fresh content. It appears that online video is stepping in to help fill that void," said Erin Hunter, comScore EVP of media and entertainment.

Top Internet Brands Among Biggest Traffic Gainers in 2007

Authored by Mark Hefflinger on February 1, 2008 - 8:35am.

Reston, Va. - Some of the top Internet brands, including Google (NASD: GOOG), Facebook, Wikipedia and Craigslist, were among the biggest gainers last year in terms of their Internet audiences, according to a new report from comScore (NASD: SCOR).

"Green Monday" Shatters Online Retail Spending Record

Authored by Mark Hefflinger on December 14, 2007 - 9:16am.

Reston, Va. - "Green Monday," a term recently coined by eBay to describe the second Monday in December as the heaviest online spending day of the season, lived up to its billing, according to new figures from market research firm comScore.

Report: Online Holiday Spending Up 17% from Last Year

Authored by Mark Hefflinger on December 6, 2007 - 9:45am.

Reston, Va. - More than $14 billion has been spent online so far this holiday season, up 17% from the same period a year ago, according to new statistics from Internet audience metrics provider comScore.

"Cyber Monday" Spending Up 21% to Record $733 Million

Authored by Mark Hefflinger on November 28, 2007 - 10:45am.

Reston, Va. - U.S. consumer spending on "Cyber Monday" rose 21% over last year to a record $733 million, with Amazon.com (NASD: AMZN) and Walmart.com (NYSE: WMT) leading the pack of online retailers, according to a report from Internet audience metrics firm comScore (NASD: CSOR). Overall, 44% of Internet users on Cyber Monday visited an online retail site or comparison shopping engine, and 6% made an online purchase.

ComScore Withdraws Plans for Follow-On Public Offering

Authored by Mark Hefflinger on November 26, 2007 - 10:18am.

Reston, Va. - More than three weeks after filing with the Securities and Exchange Commission to sell 6.1 million shares, comScore, a provider of Internet audience measurement services, said that it has decided to scrap the offering.

tags: Deals | Metrics | comScore |

Cyber Monday Expected to Generate $700M in Online Sales

Authored by Mark Hefflinger on November 26, 2007 - 8:49am.

Reston, Va. - Online retailers on Monday were expected to generate more than $700 million in sales -- an all-time single-day high -- according to Internet audience metrics firm comScore.

Report: 38% of Consumers Paid (About $6) for Radiohead Album

Authored by Mark Hefflinger on November 5, 2007 - 12:22pm.
Radiohead publicity photo

Reston, Va. - Just 38% of consumers paid an average of $6 to download Radiohead's "In Rainbows" album during October, while 62% of global downloaders chose to pay nothing, according to a report from comScore, which counts a worldwide database of 2 million people whose online behavior it tracks. The percentage of consumers downloading for free in the U.S. (60%) was a bit lower than in the rest of the world (64%), although U.S. paying customers shelled out more on average ($8.05 per download) than did their international counterparts ($4.64).

Website Metrics Firm ComScore to Sell 6.1 Million Shares

Authored by Mark Hefflinger on November 2, 2007 - 8:01am.

Reston, Va. - ComScore, a provider of Internet audience measurement services, said that it has filed with the Securities and Exchange Commission (SEC) to sell up to 6.1 million shares in a follow-on public offering.

ComScore Launches Display Ad Metrics Service

Authored by Mark Hefflinger on September 25, 2007 - 11:52am.

Reston, Va. - ComScore, a provider of Internet audience measurement services, said that it has launched a new service that reports where display ads are actually viewed across the Internet and the characteristics of the people who view them. The company said that the new service -- called Ad Metrix Publisher -- works with all types of display advertising in the U.S., including static and rich media/interactive ads.

ComScore to Enhance Measurement of Blogs

Authored by Mark Hefflinger on September 13, 2007 - 12:38pm.

Reston, Va. - ComScore, a provider of Internet audience measurement services, said that it has launched a new service that will provide enhanced measurement of blogs. The company said that it has implemented a custom weighting and projection system to assure that its reporting properly reflects the characteristics of the visitors to blogs across a wide range of topics and interests.

tags: Blogs | comScore | Research |

ComScore Debuts New Website Ratings Metrics

Authored by dmw on July 26, 2007 - 4:11pm.

Reston, Va. - ComScore, a provider of Internet audience measurement services, announced on Thursday a new tool that will measure Internet users by their overall time spent online.

tags: Nielsen | comScore |

Report: 217 Million Online Gamers Worldwide

Authored by Mark Hefflinger on July 10, 2007 - 9:28am.

London - One in four Internet users worldwide are online gamers, or a total of nearly 217 million people, according to a new report from Internet measurement firm comScore.

comScore Nets $73.7 Million from IPO; Stock Jumps 25%

Authored by Mark Hefflinger on June 27, 2007 - 10:46am.

Reston, Va. - Shares of comScore rose more than 25% by Wednesday afternoon in their first day of trading, hours after the provider of Internet audience measurement services, netted $73.7 million in its initial public offering (IPO).

tags: Deals | Metrics | comScore | IPOs |