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comScoreU.S. E-Commerce Spending Falls for Second Straight QuarterAuthored by Mark Hefflinger on November 6, 2009 - 8:46am.
Reston, Va.
- For the first time on record, U.S.
e-commerce spending has now seen negative growth for two straight quarters,
according to new figures from comScore.
Web Metrics Firm comScore to Acquire Certifica, Cut JobsAuthored by Mark Hefflinger on October 30, 2009 - 6:46am.
Reston, Va. - Boosting its presence in the
fast-growing Latin American market, comScore (NASD: SCOR), a provider of Internet audience
measurement services, said it will acquire Chilean Web measurement firm
Certifica.
ComScore Launches Tracking Service for Game PublishersAuthored by Mark Hefflinger on October 13, 2009 - 12:17pm.
Reston, Va. - Online research firm comScore has
announced the launch of a new service -- called GamePlan -- that provides new
audience targeting tools focused on gamers. "Game publishers and
developers can use GamePlan to quantify, validate and improve their digital
gaming strategies, including the ability to efficiently allocate advertising
and marketing expenditure, enhance an understanding of one's target audience,
and retool games on the fly," the company said in a statement.
Study: 10% of Display Ads Are Locally TargetedAuthored by Mark Hefflinger on October 9, 2009 - 9:17am.
Reston, Va. - A new study by Internet audience
measurement firm comScore found that about 10% of all display ads are locally
targeted.
Report: NBA.com Most Popular U.S. Sports League WebsiteAuthored by Mark Hefflinger on October 5, 2009 - 10:02am.
Reston, Va.
- Of the four major U.S.
professional sports Web properties, NBA.com, the site of the National
Basketball Association (NBA), attracted the most global interest during a
year-long period ending in July, according to new figures from comScore.
Report: Number of People Clicking on Display Ads Drops by 50%Authored by Mark Hefflinger on October 1, 2009 - 9:45am.
Reston, Va.
- In news that is sure to make waves throughout the advertising industry, new
research by comScore and Starcom USA indicates that the number of
people who click on display ads has dropped by 50% over the past two years.
Record 161M U.S. Internet Users Watch Web Video in AugustAuthored by Mark Hefflinger on September 29, 2009 - 7:21am.
Reston, Va. - About 161 million U.S. Internet users
watch a video online in August -- the largest audience ever recorded --
according to new figures from comScore.
Report: U.S. Breaks Web Video Viewing Records in JulyAuthored by Mark Hefflinger on August 28, 2009 - 10:12am.
Reston, Va. - Over 158 million U.S. Internet users
watched online videos during July -- the largest audience ever recorded -- and
streamed a record 21.4 billion videos during the month, according to a report
from Internet audience measurement firm comScore.
Record Number of U.S. Internet Users View Online Videos in JuneAuthored by Mark Hefflinger on August 17, 2009 - 10:38am.
Reston, Va.
- More people watched online videos in June than during any other month since
the birth of the Internet, according to new figures from Internet audience
measurement firm comScore.
Report: U.S. Online Spending Falls for Just Second Time EverAuthored by Mark Hefflinger on August 10, 2009 - 10:33am.
Reston, Va. - Despite other positive signs about the
economy, online retail sales continue to flounder, according to new data
released by comScore.
Microsoft, ComScore Team on Digital Media Planning ServiceAuthored by Mark Hefflinger on July 30, 2009 - 11:47am.
Redmond,
Wash. - Microsoft (NASD: MSFT) on Thursday
announced a partnership with Internet audience measurement firm comScore (NASD: CSOR) to
develop a digital media planning platform. The Reach and Frequency Planner,
which will combine Microsoft's ad serving data with demographic information
from comScore's panel, will help brand advertisers predict reach, frequency and
audience composition at the ad placement level, the companies said.
Traffic to Travel, Online Gaming Sites Sees Big Jump in JuneAuthored by Mark Hefflinger on July 23, 2009 - 9:43am.
Reston, Va. - With the end of the school year,
visits to travel and online gaming sites surged in the month of June, according
to new figures from Internet audience measurement firm comScore.
Report: Bing Bumps Microsoft's Share of U.S. Search MarketAuthored by Mark Hefflinger on July 15, 2009 - 8:37am.
 Reston, Va.
- Microsoft (NASD: MSFT) saw its share of the U.S. search market rise 0.4% in June on buzz
around its new Bing search engine, according to data from measurement firm
comScore. Microsoft attracted 8.4% of the search market last month, compared
with 65% for Google (NASD: GOOG) and 19.6% for Yahoo (NASD: YHOO); while Google remained steady, Yahoo's
share dropped from 20.1% in May.
comScore: Microsoft's Bing Search Engine Continues MomentumAuthored by Mark Hefflinger on June 17, 2009 - 8:26am.
Reston, Va. - Despite initial skepticism by many
technology commentators, Microsoft's (NASD: MSFT) new Bing search engine continued to gain
market momentum in its second week in public release, according to new figures
released by Internet audience measurement firm comScore.
Report: Facebook Overtakes MySpace in U.S. Web TrafficAuthored by Mark Hefflinger on June 15, 2009 - 11:47am.
New "Bing" Search Engine Giving Microsoft a BoostAuthored by Mark Hefflinger on June 9, 2009 - 8:46am.
Reston, Va. - The launch of its new "Bing"
search engine last week has had a substantial effect on Microsoft's (NASD: MSFT) position in
the Internet search market, according to new figures released by Internet
audience measurement firm comScore.
Report: U.S. Web Video Views Up 16% in April to 16.8 BillionAuthored by Mark Hefflinger on June 5, 2009 - 9:59am.
Reston, Va. - U.S. Internet users viewed 16.8
billion online videos during April, up 16% from the prior month, according to
new figures from comScore, a provider of Internet audience measurement
services.
AOL's Platform-A Heads List of Top 25 Online Ad NetworksAuthored by Mark Hefflinger on May 22, 2009 - 7:26am.
Reston, Va. - AOL's (NYSE: TWX) Platform-A remains the nation's largest
Internet ad network, based on the number of U.S. Internet users reached in
April, according to new figures released by Internet audience measurement firm comScore.
Report: Google Received 64% of Search Market in AprilAuthored by Mark Hefflinger on May 18, 2009 - 10:13am.
Reston, Va. - Internet audience measurement firm comScore released
its monthly analysis of the U.S. search market on Monday, that shows Americans
conducted 14.8 billion searches in April, a 3% gain over March.
Hulu: Nielsen is Undercounting Our Site VisitorsAuthored by Mark Hefflinger on May 15, 2009 - 6:32am.
New York
- Hulu, the online video joint venture between News Corp. (NYSE: NWS), NBC Universal (NYSE: GE) and
Disney (NYSE: DIS), has raised objections to methodologies used to count Web video views,
as Internet audience measurement firms Nielsen Online and comScore counted 8.9
million and 42 million visitors to the site in March, respectively, The New
York Times reported.
tags: Video | Advertising | TV | Metrics | Disney | NBC Universal | comScore | Research | News Corp | Hulu | Nielsen Online |
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