Los Angeles - Digital business news publisher PaidContent's parent company ContentNext has been acquired by U.K.-based Guardian News & Media (GNM), for a price "north of $30 million," All Things D reported. "We were planning another round of funding and were not out shopping the company but when Guardian approached us, all the pegs fit into the right holes: a company that will help us scale, add to our existing portfolio of products, and most importantly, help keep 'Our Essence of Being' intact," PaidContent founder Rafat Ali said in a post on the site.