Contextual Ads

FAST Debuts Self-Serve Contextual Ad Service; Will Compete With Google

Authored by Mark Hefflinger on February 6, 2007 - 1:28pm.

Oslo, Norway - Fast Search & Transfer, a developer of search technologies, has announced the launch of a private-label contextual advertising service that will allow businesses to serve relevant ads on their own websites without using Google's services.

Blinkx Signs MIVA to Bring Contextual Ads to Web Video Index

Authored by Mark Hefflinger on October 5, 2005 - 10:48am.
San Francisco - Blinkx, a provider of a searchable index of Web video, announced on Wednesday that it has signed an agreement with MIVA that will bring contextually targeted advertising to its users. The MIVA-powered Blinkx Smart Ads Platform will offer advertisers the opportunity to deliver ads which are targeted to users based on their location, and the specific topic of whatever video content they are viewing through Blinkx.