London - Major record label EMI Music announced on Monday that it has appointed Cory Ondrejka, co-founder of "Second Life" creators Linden Lab, to the new position of senior vice president of digital strategy. "Cory shares my passion for driving technology and innovation in the digital music business," said Douglas Merrill, president of EMI's digital business. "His unique experience building online environments, like Second Life, will be invaluable to EMI Music, as we create new digital communities for fans and artists."