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Google Testing New "Cost-Per-Action" Online Advertising Model

Authored by Mark Hefflinger on June 23, 2006 - 12:55pm.
San Francisco - Google is testing a new online advertising service that would only make advertisers pay when users performed a specific action, such as making a purchase or creating a sales lead, Wired News reported.
tags: Marketing | Advertising | Investing | Search | Google | Portals | Cost-Per-Action | Click Fraud |