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Council for Innovative Media Measurement

Broadcasters, Advertisers Team to Study Audience Ratings

Authored by Mark Hefflinger on September 10, 2009 - 9:06am.
New York - A consortium of 14 broadcasters, ad agencies and advertisers announced on Thursday that they are joining forces to explore new ways to measure audiences across traditional and new media. Founding members of the Council for Innovative Media Measurement (CIMM) include Time Warner (NYSE: TWX); News Corp. (NYSE: NWS); Viacom (NYSE: VIA); NBC Universal (NYSE: GE); Disney-ABC (NYSE: DIS); CBS (NYSE: CBS) Paramount; Discovery (NASD: DISCA); Starcom MediaVest; Mediabrands; WPP (NASD: WPPGY); Omnicom (NYSE: OMC); Unilever (NYSE: UL); AT&T (NYSE: T); and Procter & Gamble (NYSE: PG).
tags: Video | Advertising | TV | Reports | Metrics | Disney | Viacom | Discovery | CBS | NBC Universal | News Corp. | Time Warner | Research | Council for Innovative Media Measurement |