Crackle

Sony's Crackle to Host Web Reality Series "Dating Brad Garrett"

Authored by Mark Hefflinger on June 12, 2008 - 12:38pm.

Culver City, Calif. - Emmy-winning actor Brad Garrett ("Everybody Loves Raymond," "'Til Death") will star in an online reality dating series hosted on Sony's (NYSE: SNE) Crackle video site, the company said. "Dating Brad Garrett" will ask women to upload their video applications online, which will then be reviewed by a panel including Garrett's ex-wife and urologist. The series is set to premiere in the fall on Crackle.com; it will also be syndicated via YouTube, AOL, Hulu, Verizon's V CAST, AT&T Wireless and Internet-connected Sony Bravia TVs.

Sony's Crackle Debuts New Series; Will Host "Take-Away Shows"

Authored by Mark Hefflinger on June 9, 2008 - 12:26pm.

Sausalito, Calif. - Sony Pictures Entertainment's (NYSE: SNE) Crackle online video network on Monday announced the release of three nine new original series, including a deal to host "The Take-Away Shows," a Web music video series that offers intimate "street" performances from indie bands. Other shows debuting on Crackle include "The Jace Hall Show," and the second seasons of "Purple Onion" and "C-Spot."

Sony's Crackle Debuts Unscripted Web Series from Penn Jilette

Authored by Mark Hefflinger on January 10, 2008 - 12:43pm.

Sausalito, Calif. - Sony Pictures Entertainment's (NYSE: SNE) Crackle video entertainment site on Thursday announced the premiere of "Penn Says," an unscripted Web series created by magician and pundit Penn Jillette, of Penn & Teller fame. Four one-to-three minute videos will be added weekly, featuring Jilette's rants on politics, celebrities, current events and other topics.

Sony Adds Advertisers to Crackle Video Site

Authored by Mark Hefflinger on November 16, 2007 - 12:14pm.

Sausalito, Calif. - Sony Pictures Entertainment's nysesne Crackle online video site this week announced the first major ad partnerships signed since its launch in July, with companies including Pepsi, Honda, Epson and Vodafone to advertise on the service. "By continuing to combine global advertising opportunities with the assurance that advertisers' brands will be showcased alongside editorially chosen video content, we're confident the big names will keep on coming," said Mike Sitrin, vice president of partnerships at Crackle.

tags: Video | Advertising | Sony | Crackle |

Sony's Crackle Video Site Launches Moving Targets Comedy Channel

Authored by Mark Hefflinger on September 10, 2007 - 12:32pm.

Sausalito, Calif. - Crackle, a video entertainment site from Sony Pictures Entertainment (formerly known as Grouper), on Monday announced the launch of Moving Targets, a new channel that will focus on sketch comedy, digital shorts and animation. Contributors to the channel will include professional producers like Jerry Zucker ("Airplane!," "The Naked Gun"), Starz and animator Jennifer Shiman, comedy writer Brian Dalton (Mr. Deity), and will also solicit submissions from emerging talent.

Sony Rebrands Grouper as Crackle; Will Develop User-Generated Content

Authored by Mark Hefflinger on July 16, 2007 - 10:41am.

Sausalito, Calif. - Sony Pictures Entertainment announced on Monday that it has re-launched its Grouper video-sharing site as Crackle, which will now focus on developing user-generated content for wider distribution.

Analysis: Sony Goes Online for Offline Talent?

Authored by Jay Baage on July 16, 2007 - 5:34am.
The online video site formerly known as Grouper — the one purchased by Sony for $65 million last August — is being rebranded as Crackle - a Sony Pictures-backed online talent studio. It seems like just about everyone else is doing something similar these days – from Metacafe and Funny or Die to 60 Frames – so what is the winning original concept going to be in this space?