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Sega Acquires "Total War" Game Developer Creative Assembly

Authored by Mark Hefflinger on March 9, 2005 - 5:05am.
San Francisco -- Japanese video games firm Sega announced on Wednesday that its Sega Europe unit has acquired The Creative Assembly, a developer based partly in the U.K. and partly in Australia that created the "Total War" game franchise. Financial terms of the deal were not disclosed, although some reports said Sega paid about $30 million for its first acquisition as a third-party game publisher. Founded in 1987, Creative Assembly counts 75 staff in the U.K. and Australia, who in addition to "Total War," have also developed rugby sports titles for Electronic Arts. Sega Europe said it will publish the studio's "Spartan: Total Warrior" for PlayStation 2, Xbox and GameCube in September.
tags: Sega | Game Developer | Creative Assembly | Total War |