Sausalito, Calif. - Federated Media Publishing, a blog advertising network, announced on Monday that it has partnered with Microsoft (NASD: MSFT) to launch CrowdFire, a social media service that focuses on music concerts. The first implementation will be at the Outside Lands Music & Arts Festival later this month in San Francisco, where attendees will be encouraged to upload images, video and text they take at the event to CrowdFire pavilion kiosks, where the content "will be fused into a real-time digital media mashup" displayed both on screens at the festival and online.